Case Studies
Projects that had to work — for a customer, a deadline and a print run.
A mix of ecommerce rebuilds, brand identities and production work. Case studies show the thinking; the collections show the volume.
Sammi Kua Academy
Case study →Brand identity · Visual systems · Creative direction · Campaign design — 2022 — 2026
Four years building the first visual language for a performing arts academy — logo, colour system, campaigns and stage branding that carried its students onto stages across Hong Kong, Malaysia and China.
Life With Health
Case study →UX architecture · Digital system design · Business analysis · Ecommerce — 2017 — present
Transforming Life With Health from a product catalogue into a connected wellness platform for New Zealand and Australasia — architecture, content system, service design and SEO foundation, built to scale.
Flags Group
Case study →Brand application · Ecommerce · Production artwork — 2014 — present
A twelve-year full-time role inside a New Zealand flag and soft-signage manufacturer — brand application, campaign assets, signage, a WooCommerce to Shopify migration and production-ready artwork.
Let’s create something clear and useful.
Whether you’re hiring, collaborating, refreshing a brand or simply curious about my work, I’d be happy to connect.