About
Fifteen years of making things clear.
I started in web services in Tauranga in 2010, moved into Auckland’s print and signage world in 2014, and have spent the last decade doing both at once — customer conversations in the morning, artwork checks in the afternoon, a website rebuild in between.
That mix is the point. I know what a file needs to survive production, and I know what a page needs to be found and used. Most designers have one of those.
I care about design that works in real life. Good design should help people understand faster, trust easier and remember better.
Experience
Senior Creative Designer
In-house design across digital, print and large-format applications, including web graphics, brochures, email artwork, signage, flags, banners and customer-facing visual communication. My role combines design delivery, customer communication, content development and production awareness, helping turn briefs and technical requirements into clear, practical and production-ready outcomes. Contributed to the migration of flags.co.nz from WooCommerce to Shopify, including content structure, product information, website graphics and customer experience improvements, while collaborating with an external SEO partner on content and search visibility.
WordPress
Adobe CS
Large-format design
Production-ready artwork
Web & Digital Designer
Leading the visual and website work for an ongoing New Zealand wellness ecommerce project: page structure, product categories, customer journeys, responsive Figma layouts and prototypes, working with a developer and two business partners.
Ecommerce UX
Content & SEO
Developer hand-off
Web Designer / Developer
Designed and maintained websites for small businesses across many industries. Turned client requirements into layouts, graphics and working responsive sites; HTML and CSS front-end updates; cross-browser testing; email campaigns, analytics and basic SEO.
CSS
Responsive design
Email campaigns
Analytics
Skills
Responsive page & landing design
UI layouts and prototypes
Brand and campaign artwork
Website content and CMS updates
Production artwork and proofing
Supplier and stakeholder coordination
SEO-friendly content structure
Tools
Education
Diploma, Web and UX Design
Yoobee College — Auckland, New Zealand
Diploma, Art & Design (Visual Communication)
ATEC Academy — Penang, Malaysia
“Think in systems. Design in flows. Communicate in narratives.”
The full CV, on one page.
Experience, skills and education in one PDF.
Let’s create something clear and useful.
Whether you’re hiring, collaborating, refreshing a brand or simply curious about my work, I’d be happy to connect.